Even If America Reopened Tomorrow, Most Shoppers Say They Would Stay Home

Polled consumers share hesitations on returning to their everyday routines

two hands holding a white paper sign that says #I Stay At Home
As businesses wonder when to reopen, they might also need to consider if consumers will even come back. Getty Images

At a time when select areas of the country are experimenting with varying stages of letting businesses reopen, a new poll suggests that many brands are facing a challenge they may not have considered before: Even if a region reopens for business, will shoppers accustomed to living life locked down be willing to come out and shop?

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.