Even If America Reopened Tomorrow, Most Shoppers Say They Would Stay Home
Polled consumers share hesitations on returning to their everyday routines
As businesses wonder when to reopen, they might also need to consider if consumers will even come back.
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At a time when select areas of the country are experimenting with varying stages of letting businesses reopen, a new poll suggests that many brands are facing a challenge they may not have considered before: Even if a region reopens for business, will shoppers accustomed to living life locked down be willing to come out and shop?
