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At a time when select areas of the country are experimenting with varying stages of letting businesses reopen, a new poll suggests that many brands are facing a challenge they may not have considered before: Even if a region reopens for business, will shoppers accustomed to living life locked down be willing to come out and shop?
A new poll suggests that answer is, for now, no.
According to a survey released Friday by research firm Ipsos, 64% of Americans say that reopening the country right now is “not worth it” because more lives are likely to be lost owing to increased transmission of Covid-19.
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