Data Points

Infographic: As Retailers Reopen, Gen Z and Millennials Remain Cautiously Optimistic

Some nonessential shopping is back on the table for many eager customers

Reopening stores puts consumers in a crossroads of excitement and anxiety.Carlos Monteiro
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By Nicole Ortiz

June 7, 2020

The novel coronavirus pandemic has ravaged many retailers in the U.S., leaving some legacy organizations announcing bankruptcies and others reeling from layoffs.

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This story first appeared in the June 8, 2020, issue of Adweek magazine. Click here to subscribe.

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Nicole Ortiz

Nicole Ortiz is Adweek's senior story editor, managing Adweek's edit hub through which all digital content flows.

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