Infographic: As Retailers Reopen, Gen Z and Millennials Remain Cautiously Optimistic

Some nonessential shopping is back on the table for many eager customers

The novel coronavirus pandemic has ravaged many retailers in the U.S., leaving some legacy organizations announcing bankruptcies and others reeling from layoffs.

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This story first appeared in the June 8, 2020, issue of Adweek magazine. Click here to subscribe.