Infographic: As Retailers Reopen, Gen Z and Millennials Remain Cautiously Optimistic

Some nonessential shopping is back on the table for many eager customers

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The novel coronavirus pandemic has ravaged many retailers in the U.S., leaving some legacy organizations announcing bankruptcies and others reeling from layoffs.

However, some consumers are starting to feel as though we’re coming out on the other end of the pandemic as states across the U.S. slowly start to lift lockdown orders and allow businesses to reopen in phases. While many would be more comfortable staying at home and continuing to place most of their orders online, there are factions of each generation that are ready to start loosening their own personal restrictions for certain must-have items.



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This story first appeared in the June 8, 2020, issue of Adweek magazine. Click here to subscribe.