Data Points

Infographic: As Retailers Reopen, Gen Z and Millennials Remain Cautiously Optimistic

Some nonessential shopping is back on the table for many eager customers

Reopening stores puts consumers in a crossroads of excitement and anxiety. Carlos Monteiro

By Nicole Ortiz

June 7, 2020

The novel coronavirus pandemic has ravaged many retailers in the U.S., leaving some legacy organizations announcing bankruptcies and others reeling from layoffs.

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This story first appeared in the June 8, 2020, issue of Adweek magazine. Click here to subscribe.
Nicole Ortiz
@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is Adweek's senior story editor, managing Adweek's edit hub through which all digital content flows.
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