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More shoppers will buy from direct-to-consumer brands. Purchases are expected to grow in the next few years as Americans cut down on traditional retail in favor of DTC companies—especially in health, wellness and beauty (35%). Diffusion’s annual Direct-to-Consumer Purchase Intent Index revealed consumers are still committed to buying from DTC brands, but maintaining their attention is more competitive than ever.
“As we enter 2020, the initial fascination with DTC brands has worn off, and they can’t rest on their laurels,” said Kate Ryan, U.S.