Average Ad Spend by Direct-to-Consumer Brands Is Up 50% in 2019

DTC companies are splashing out across digital, TV and print

collage of dtc brands smiledirectclub poshmark untuckit
Print ad spending is up 21% year-over-year. SmileDirectClub, Poshmark, Untuckit

When it comes to ad spend, direct-to-consumers brands, known for changing the playbook on how a company operates and connects with consumers, are moving toward a familiar path carved out by their conventional competitors.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.