In the Jump Ball of Identity, We Should Tip Control to Publishers

The quality of the identity solution referee is always a critical factor

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The triumphant return of March Madness is underway, a joyous occasion for diehard college basketball fans and casual observers wanting in on the bracket action. We eagerly print out the official NCAA brackets, agonize over our picks, and ask ourselves the same question: Who will win and who will be wiped out?

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