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Buffalo Wild Wings, the “official chicken wing of March Madness,” is welcoming the NCAA Men’s Division I Basketball Tournament back after a one-year pandemic hiatus with a host of promotions, including a TikTok challenge.
The #BDubsDanceCam Challenge urges fans to “bust a move for the camera,” accompanied by music from BWW’s ads and a filter effect that makes it rain chicken wings.
Select videos will be featured on screens inside BWW locations during the tournament.
Staying on the dance theme, BWW is rolling out seven 15-second spots and one 30-second spot developed by The
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