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Rita Patel, currently vp of brand management at Target, will join Buffalo Wild Wings as chief marketing officer in September, the restaurant chain announced today.
Based in Atlanta and reporting directly to Buffalo Wild Wings president Lyle Tick, Patel will oversee advertising, digital innovation, menu development and the overall brand experience.
“Throughout her career, Rita has been known for her creative and strategic approach to building brands and engaging with consumers, while also demonstrating a strong drive for results,” Tick said in a statement.