Hey Google! So, What’s Next for Ad Tech?

The biggest company in advertising just issued a statement raising more questions than it has answers

google marketing platform
Google's latest policy statement on user tracking prompted a lot of uncertainty. Getty Images

On Wednesday, Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year. The announcement moved markets but left some critical questions unanswered, and it has led to the loss of several billion dollars in shareholder value among ad-tech players.

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@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@Lucy28Southern lucinda.southern@adweek.com Lucinda Southern is Adweek's media editor.