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When the world shut down last year, March Madness was one of the first major events to be canceled. This year, Roku wants to make sure as many people as possible tune into the NCAA Division I Men’s Basketball Championship, which kicks off Thursday.
Continuing their Super Bowl 55 partnership, Roku has teamed with TurboTax to keep the platform’s 51 million active accounts engaged throughout the tournament. Instead of the Super Bowl “pause break” that encouraged Roku users to download the TurboTax app, the companies are bringing an immersive experience into the living room with a customized Snapchat AR lens.
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