Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat

AR is becoming more important than ever for retailers

Ikea's virtual escape room asks users to organize a cluttered room.
Ikea's virtual escape room asks users to organize a cluttered room. Ikea/Adweek

Ikea is turning decluttering into a game with a new augmented reality “escape room” on Snapchat that tasks users with organizing items with the furniture giant’s products.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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