Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat

AR is becoming more important than ever for retailers

Ikea's virtual escape room asks users to organize a cluttered room.
Ikea's virtual escape room asks users to organize a cluttered room. Ikea/Adweek

Ikea is turning decluttering into a game with a new augmented reality “escape room” on Snapchat that tasks users with organizing items with the furniture giant’s products.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.