Emerging Tech

Ikea Created an Augmented Reality 'Escape Room' on Snapchat

AR is becoming more important than ever for retailers

Ikea's virtual escape room asks users to organize a cluttered room.
Ikea's virtual escape room asks users to organize a cluttered room.Ikea/Adweek
By Patrick Kulp

February 26, 2021

Ikea is turning decluttering into a game with a new augmented reality “escape room” on Snapchat that tasks users with organizing items with the furniture giant’s products.

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

Cracking the Code to Reach Professional Audiences

By Mediaocean

How Pharma Marketing Can Ride the Audio Wave Into Modern Times

By Lee Ann Longinotti

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}