The Future of Agencies

Former Leaders of Ogilvy’s Brand Consulting Practice Start Consultancy

Joanna Seddon and Nik Gharekhan have named their new firm Presciant

Joanna Seddon and Nik Gharekhan
After roughly a decade at Ogilvy, Joanna Seddon and Nik Gharekhan are starting their own brand consultancy.Presciant
By Minda Smiley

January 11, 2021

Joanna Seddon and Nik Gharekhan, both of whom have spent 10 years at Ogilvy within its global brand consulting group, are venturing out on their own.

Fastest Growing Agencies


Maintaining growth is challenging. Gain the industry-wide recognition your team deserves by submitting to the 2021 Adweek Fastest Growing awards. Deadline extended through 7/23. View details and start your submission. 

Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

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