5G Rollout and Pandemic Conditions Could Lead to Boom in Augmented Reality

A new report finds that mainstream awareness of the tech grew

Consumer awareness of 5G has grown amid the pandemic. Getty Images

As the pandemic continues to push more consumer interactions into the virtual realm, augmented reality could become one of the top new use cases for new 5G networks, a new report from Swedish telecom Ericsson found this week.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.