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As the pandemic continues to push more consumer interactions into the virtual realm, augmented reality could become one of the top new use cases for new 5G networks, a new report from Swedish telecom Ericsson found this week.
The report looked at how quarantine conditions have affected expectations for what markets the next generation of cellphone service might open, including expanding interest in mixed reality, enhanced video streaming and cloud gaming. By 2030, the report’s authors expect AR, in particular, to account for around half of all revenue from immersive video formats, a category that spans any video medium with an interactive element.