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Whether you’re in quarantine with kids who are increasingly desperate for entertainment or you’re simply longing for a time when life was safer and more innocent, Ikea Russia has you covered.
The retailer’s newest campaign for the quarantine era perfectly captures that yearning sense of nostalgia by bringing old-fashioned childhood adventure into modern home.
Created by agency Instinct, the campaign includes a series of Ikea instructions for parents on how to make tents and forts indoors to create a sense of adventure for children cooped up at home as a result of the Covid-19
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