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Snap has made a big bet on user-generated video, doling out $1 million a day since December to top creators trying their hand at Spotlight, the company’s new TikTok rival. That $1 million a day was supposed to expire after the new year, but the company kept it going. Something must’ve gone right.
In its latest earnings report, Snap announced record user base numbers—265 million daily active users in the final quarter of 2020—but also revealed that Spotlight alone saw 100 million users in January.