Snapchat Spotlight Has Already Amassed 100 Million Users

The TikTok-like feature has been doling out $1 million a day to creators

Snap has made a big bet on user-generated video, doling out $1 million a day since December to top creators trying their hand at Spotlight, the company’s new TikTok rival. That $1 million a day was supposed to expire after the new year, but the company kept it going. Something must’ve gone right.