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WPP, the holding company that owns agencies including MediaCom, Ogilvy, VMLY&R and Wunderman Thompson, has struck what it’s calling a “first-of-its-kind” partnership with TikTok.
Financial terms surrounding the deal have not been disclosed. A TikTok spokesperson said the app “works with a variety of agency partners,” but WPP is its first global agency partner. According to WPP, the tie-up gives it the chance to work more closely with the popular app in several ways.
It comes roughly a month after WPP shared its five-year growth plan, revealing that it intends to expand further into the “high-growth areas” of commerce, experience and technology moving forward.