Platforms

TikTok and WPP Strike Advertising Partnership

Tie-up will give the holding company greater access to the app’s advertising products and creators

wpp tiktok
WPP is TikTok's first global agency partner. WPP, TikTok

By Minda Smiley

February 1, 2021

WPP, the holding company that owns agencies including MediaCom, Ogilvy, VMLY&R and Wunderman Thompson, has struck what it’s calling a “first-of-its-kind” partnership with TikTok. 

Minda Smiley
@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.
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