TikTok and WPP Strike Advertising Partnership

Tie-up will give the holding company greater access to the app’s advertising products and creators

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

WPP, the holding company that owns agencies including MediaCom, Ogilvy, VMLY&R and Wunderman Thompson, has struck what it’s calling a “first-of-its-kind” partnership with TikTok

Financial terms surrounding the deal have not been disclosed. A TikTok spokesperson said the app “works with a variety of agency partners,” but WPP is its first global agency partner. According to WPP, the tie-up gives it the chance to work more closely with the popular app in several ways. 

It comes roughly a month after WPP shared its five-year growth plan, revealing that it intends to expand further into the “high-growth areas” of commerce, experience and technology moving forward.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in