TikTok and WPP Strike Advertising Partnership
Tie-up will give the holding company greater access to the app’s advertising products and creators

WPP is TikTok's first global agency partner.
WPP, TikTok

WPP, the holding company that owns agencies including MediaCom, Ogilvy, VMLY&R and Wunderman Thompson, has struck what it’s calling a “first-of-its-kind” partnership with TikTok.