2021 Outlook

WPP Outlines Goals and Strategies Through 2025

The holding company said it anticipates returning to 2019 revenue levels by 2022

Photo of the WPP logo and CEO Mark Read
WPP CEO Mark Read said the holding company has made significant progress since setting a growth strategy in 2018. WPP

By Erik Oster

December 17, 2020

WPP outlined its plan to return to growth in an investor call today, outlining goals and strategies through 2025, including increased investments in commerce, experience and technology, further cost savings, and limited mergers and acquisitions.

Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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