‘No Community Without Comments’: Snapchat’s Spotlight Hits Snags In its Creator Ambitions

Without comments or public profiles for everyone, Snapchat’s TikTok competitor has a way to go

Snapchat’s Spotlight—launched Monday—is similar in content and format to TikTok. But marketers say it does not yet have the star-making setup, like public follower counts and comments, that can create and sustain an influencer economy on the app.