Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.
It began with Nutter Butter.
A single cookie spins around on a bed while a phone, fastened to a tripod, records its antics. “Live look at me trying to figure out TikTok,” reads the accompanying caption.
In January 2020, Mondelēz International put its peanut butter sandwich cookies on TikTok to test out the social network. Would users care? Was the platform safe? How often should a corporate account post, and what should it post?
These were the types of questions the Chicago-based snack company, valued at $84 billion, hoped the brand could help answer.
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in