Mondelēz Aims to Help Shoppers Regain Control After More Than a Year of Stressful Snacking

The company continues to promote sensible portions and mindful consumption


Since 2014, Mondelēz International, the maker of Oreo cookies, Ritz crackers and Sour Patch Kids candy, has been encouraging people to snack with intention and monitor how much they eat. This includes tips such as using your nondominant hand, putting your phone down while munching and finishing your bite before taking another.

“Slow down the pace of eating and check in with yourself to see if you are satisfied with your snack,” reads a line on the company’s website, SnackMindful.com.

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This story first appeared in the July 26, 2021, issue of Adweek magazine. Click here to subscribe.