Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.
In the end, there were more than 2 million videos created, with over 8 million streams across streaming platforms, a partnership with a record label and a slew of celebrities joining the challenge (unpaid). Elf tapped into a market of consumers it wants to continue engaging at a time when the platform’s ad capabilities are still nascent and brands have a chance to breakthrough in ways it can’t on other social platforms with high brand saturation.
“There were over 3 million views to Elf Cosmetics before we had any brand presence or campaigns [on TikTok],” said Kory Marchisotto, Elf Cosmetics CMO.