For Digitally Native Hero Cosmetics, TikTok Is More Useful (and Cheaper) Than Instagram

But CPM rates on the platform are high

Image of someone holding Mighty Patches from Hero Cosmetics
Hero Cosmetics wants to reach 4 million users on TikTok. Hero Cosmetics

As back-to-school season continues in full force, Hero Cosmetics, a digitally native brand that sells acne patches, is rolling out a new campaign on Gen Z’s favorite platform: TikTok.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.