For Digitally Native Hero Cosmetics, TikTok Is More Useful (and Cheaper) Than Instagram

But CPM rates on the platform are high

As back-to-school season continues in full force, Hero Cosmetics, a digitally native brand that sells acne patches, is rolling out a new campaign on Gen Z’s favorite platform: TikTok.

To bring the campaign, dubbed “Get Ready With Me,” to life, Hero Cosmetics worked with about 23 TikTok creators to release short videos, with the hashtag #schoolsurvivalkit, from Aug. 19 to Sept. 19. The creators, some with more than 70 million followers, are offering viewers with a .edu

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