TikTok’s Toying Around With Ads That Anyone Can Play
The news comes on the heels of similar announcements from Facebook
Since this summer, TikTok has allowed media buyers to implement playable ads reach users across other apps.
Illustration: Trent Joaquin; Sources: TikTok
Depending on whom you ask, the content on TikTok can skew anywhere from surreal to cringeworthy but can also be, as The New York Times once said, “genuinely fun.” Now, the short-form video giant wants to make ads that are fun, too.
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