Casper’s IPO Leaves the DTC Industry With More Questions than Answers

The stock went up by about 20% on opening day

a Casper store
Casper wants to become more than just a mattress company. Casper

Key Insights

Casper, the direct-to-consumer brand that wants to become more than just a mattress company, officially went public today.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}