Challenger Brands Casper’s IPO Leaves the DTC Industry With More Questions than Answers The stock went up by about 20% on opening day Casper wants to become more than just a mattress company. Casper By Ann-Marie Alcántara February 6, 2020 Key Insights Casper needs to prove it's more than a mattress brand. Casper's valuation correction is good news for the market. Casper, the direct-to-consumer brand that wants to become more than just a mattress company, officially went public today. Ann-Marie Alcántara @itstheannmarie firstname.lastname@example.org Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.