Challenger Brands

Casper's IPO Leaves the DTC Industry With More Questions than Answers

The stock went up by about 20% on opening day

a Casper store
Casper wants to become more than just a mattress company.Casper
By Ann-Marie Alcántara

February 6, 2020

Casper, the direct-to-consumer brand that wants to become more than just a mattress company, officially went public today.

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

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