Bed-in-a-Box Brand Casper Wants You to Have FOMO—About Sleeping

Company is launching tech-centered products aimed at giving you a good night's rest and itself an edge over competitors

Jeff Brooks, Casper’s CMO, is photographed at Casper’s first permanent store in downtown Manhattan. Justin Bettman

In 2014, Neil Parikh, Gabe Flateman and Luke Sherwin were living in Brooklyn with a roommate named Kasper, a lanky German man who had a tendency for tiredness and was so tall his feet dangled off his bed.

This story first appeared in the Feb. 4, 2019, issue of Brandweek magazine. Click here to subscribe.
@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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