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When Casper launched in 2014, it was hard to ignore—especially if you were riding the subway in New York. The minimal vibe and welcoming tone of the brand stood out among the busy and dizzying array of cluttered transit advertising. But could this be a mattress company? Isn’t buying a mattress supposed to be one step removed from buying a used car? Isn’t the whole process loud and obnoxious?
Since its founding, Casper has continually found forward momentum in, not exactly a quiet space but one that is more conversational.
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