How Casper Is Leading the Charge on the Front Lines of the Sleep Revolution

It’s less about mattresses and more about health

When Casper launched in 2014, it was hard to ignore—especially if you were riding the subway in New York. The minimal vibe and welcoming tone of the brand stood out among the busy and dizzying array of cluttered transit advertising. But could this be a mattress company? Isn’t buying a mattress supposed to be one step removed from buying a used car? Isn’t the whole process loud and obnoxious?