Are IPOs Right for DTC Brands? Not Always, Experts Say

The pros and cons of taking on more venture capital

Within the past few months, the retail industry has seen the rise of several new direct-to-consumer unicorn companies (brands that reach a $1 billion valuation or more). Rent the Runway, Glossier and Casper all reached that status in March, and now Away’s joined the club. Harry’s, on the other hand, was bought for $1.37 billion by Edgewell Personal Care, proving $1 billion dollar acquisitions can still happen.

Although more funding means these brands can explore new means of revenue, such as expanding into retail or entering new categories, it also means they now have to prove their brand value with less ownership of their own brand with more investors seeking an eventual return on the funding.



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