Edgewell Personal Care Acquires Harry’s for $1.37 Billion

The DTC brand makes men’s and women’s shaving products

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Harry’s, the direct-to-consumer brand that creates men’s and women’s shaving products, is joining the Edgewell Personal Care Company. Edgewell announced today that it will buy the company for $1.37 billion—a new record, after Unilever acquired Dollar Shave Club, a competitor to Harry’s, for $1 billion in 2016.

Building on Edgewell’s and Harry’s complementary strengths, our combined company will have leading brands and omnichannel capabilities that are essential to meet the needs of the modern consumer and win in today’s market environment,” said Rod Little, Edgewell’s president and CEO, in a statement.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in