Edgewell Personal Care Acquires Harry’s for $1.37 Billion

The DTC brand makes men’s and women’s shaving products

Co-CEO Jeffrey Raider explained why Amazon isn't a big priority for Harry's. Harry's

Harry’s, the direct-to-consumer brand that creates men’s and women’s shaving products, is joining the Edgewell Personal Care Company. Edgewell announced today that it will buy the company for $1.37 billion—a new record, after Unilever acquired Dollar Shave Club, a competitor to Harry’s, for $1 billion in 2016.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.