Why Other Direct-to-Consumer Brands Can Take a Page Out of Harry’s Playbook

Companies that want to be acquired should look beyond their products

It’s possible that the $1.37 billion acquisition of Harry’s by Edgewell Personal Care is both a win and loss for the once direct-to-consumer shaving company. Sure, the founders are now leading all of Edgewell’s U.S. operations, but at the cost of owning and operating an independent company.