6 Direct-to-Consumer Trends to Watch in 2020

Expect more acquisitions and the home category heating up

a person holding a cellphone and a credit card
DTC brands are increasingly opening brick-and-mortar stores. Getty Images

The direct-to-consumer landscape heated up in 2019, with several brands achieving unicorn status, CEO shakeups, and more companies opening up a brick-and-mortar presence.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.