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Away, the direct-to-consumer luggage brand beloved by celebrities and influencers, appointed current COO of Lululemon Stuart Haselden as its new chief executive officer, a spokesperson for the company confirmed to Adweek.
Haselden may be seen as a calming force coming in to lead the brand, which has been at the center of a deluge of negative press after The Verge published an explosive article about Away’s company culture on Dec. 5, with a particular focus on the actions of Away CEO and co-founder Steph Korey.