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Insider Hires Its First Global Head of Sales as Part of a Broader Reorganization

The publisher has consolidated its sales teams to court bigger deals and new categories.

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What Is the ‘Informed Call’?

The thought of sales teams having all this background information on leads might sound intrusive—but it’s quite the opposite.

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Data Axle Genie Conjures a Solution for Aflac Amid the Pandemic

The data cleansing platform generated more than 2.1 million leads for agents.

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China Leads on Social Commerce. Can Western Brands Catch Up?

Deft's Ian Crocombe looks East to help brands up their social game.

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6 Ways the Pandemic Has Changed Publishers’ Ad-Selling Processes

The CROs of seven publishers explain what they do differently now.

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A Publisher’s Guide to Inbound and Content Marketing

It’s no secret that advertisers are diverting dollars from print and digital with publishers into inbound and content marketing. Likewise, agencies tell their clients that they can handle all of [...]

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4 Ways to Restore Value in Publisher-Advertiser Relationships

The symbiotic relationship between advertisers and publishers dates back hundreds of years to the rise of print mass media, when branded advertisements emerged as a means of funding the handbills [...]

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Company Data Opens the Door to Data Business Success

The hype around creating data businesses is at an all-time high in the B2B media sector. With display ad revenue falling off a cliff and lead-gen business models becoming more [...]

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8 Ways to Increase Digital Ad Revenue by 50% or More

I recently received a fantastic email from a single title B2B publication that I work with: “As of today, we are on track for $452,380 in digital revenue alone. This [...]

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Why Your Ad Campaigns Aren’t Working & How to Fix Them (Part 2): Effective Ad Design

Is your website underperforming for your advertisers? Are they pulling dollars from you to run more with your competitors or to spend on inbound marketing and programmatic ads? In my [...]

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Why Your Advertiser Campaigns Aren’t Working & How to Fix Them (Part 1)

In my 25 years in digital media, I’ve worked with hundreds of publishers and thousands of advertisers in B2B, consumer, and regional markets. I’ve had access to analytics from innumerable [...]

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4 Steps to Reinvigorate Sales & Radically Transform the Publishing Business

Steady decline in readership and advertising revenue are the current operating environment for local and specialty publishing. According to News Media Alliance and Pew Research Center,  advertising revenue for publicly [...]

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4 Print-Centric Assumptions Publishers Should Avoid Online

In the early years of television, news broadcasts were virtually identical to their radio counterparts, except you could see the guy who was reading the headlines. It took a few [...]

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BoSacks: Industry Woes Shouldn’t Dictate How You Define Success

There isn’t a week that goes by when I’m not asked about my substrate preferences. A long-time reader and publisher from England yesterday asked me for an electronic subscription to Magazine [...]

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MediaPitch: Indigo Trigger Aims to Streamline Operations for Media Companies

Workflow inefficiency has emerged as a clear hurdle for media companies as product portfolios have become more diversified and content platforms have multiplied, complicating sales, ad, and production operations. These [...]