Portrait of Rob Keenan

Rob Keenan

Rob Keenan is the President of Keenan Media, LLC, a consultancy firm providing digital, content, marketing, and audience support to the media sector. Rob has worked in the B-to-B media sector for more than 20 years, most recently as the CMO for Rodman Media and vp of online for Edgell Communications.

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Why a Virtual Series May Be a Better Option for Publishers Than a Virtual Event in 2021

Publishing

Virtual series could prove to be a better option for publishers trying to enter the virtual event game.

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Getting More from Google Analytics: 3 Tips for Editors

Media

Over the last year or so, I’ve had the chance to run several editorial training sessions with B2B media players. In these sessions, the number-one question I get from content [...]

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Company Data Opens the Door to Data Business Success

Performance Marketing

The hype around creating data businesses is at an all-time high in the B2B media sector. With display ad revenue falling off a cliff and lead-gen business models becoming more [...]

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Company Data Opens the Door to Data Business Success

Media

The hype around creating data businesses is at an all-time high in the B2B media sector. With display ad revenue falling off a cliff and lead-gen business models becoming more [...]

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It’s Time for Publishers to Create Experiences, Not Destinations

Media

For those of you that don’t know me personally, I’m a huge football fan. So, in 2017, when Tony Romo was getting replaced by Zak Prescott, I was watching closely [...]

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Podcasts Reap Engagement. It’s Time for B2B Media to Dive In

Media

As members of the B2B media sector, we’re always on the hunt for new ways to engage our audience – especially the millennial generation. From events to videos to remarketing [...]

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Data Stack Evolution: 3 Changes Media Companies Should Make to Monetize Data

Media

If you’re going to make data a part of your culture, the first step is to recognize and adapt your tech stack to meet the data needs of customers. Let’s [...]

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What Are the Must-Have Tools in Any Media Tech Stack?

Media

As a consultant, I’ve learned to love having conversations with industry colleagues about the future direction of the media business. Sometimes the discussion focuses on the future of editorial operations. [...]

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3 Tips for Evaluating Paywall Solutions

Media

Editor’s Note: Last week Publishing Executive released the research report on The Top Technologies Publishers Will Buy in 2018.  To follow up we’ll be highlighting some of technologies that made [...]

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3 Tips for Building Social Influencers into Your Editorial Strategy

Media

A few years ago, I had the chance to hear Social Media Research Foundation talk about the impact of influencers on consumer goods and hotel brands. In two separate industry [...]