Tribune Inks Deal With Lotame to Better Mine Its First-Party Data

Tribune Publishing is the debut client for the offering.

5 Major Themes from This Year’s Programmatic I/O Conference

What’s on the minds of professionals in the programmatic space? If the conversations at Tuesday’s Programmatic I/O conference in New York are any indication: in-housing, AI applications and the future of […]

These Ad Exchanges Are Calling for a More Transparent Programmatic Marketplace

The CEOs of OpenX, PubMatic, Rubicon Project and more signed an open letter to better promote trust in programmatic.

InMobi Purchases an Ad-Tech Unit From Sprint to Strengthen Its Marketing Cloud

All-stock deal for Pinsight Media comes amid wider strategic partnership

Advertisers Look for Better Transparency Through Private Programmatic Deals

A new eMarketer report suggests private marketplace and programmatic direct deals will make up the majority of trading by 2020.

YouTube Debuts Targeting Tools to Help Marketers Reach the Growing Legion of Cord Cutters

It aims to enable better engagement with ‘Light TV Viewers.’

3 Ad-Tech Stories You Need to Know This Week

The industry leans in on addressable TV with dual launch, Twitter finds itself in GDPR crosshairs and more.

Rubicon Project and The Guardian Resolve Legal Dispute Over ‘Hidden’ Fees

Terms not disclosed but agreement 'does not assign any liability to either party'

What Advertisers Want to Know About Programmatic

Sophisticated marketers want to know more about ad auctions, data leakage, what to measure and in-housing?

AppNexus Co-Founder Steps Down as CEO Following AT&T Acquisition

Industry veteran Brian O'Kelley shifts to an advisory role.