Meta Brings AI to Reels, Matches Creators With Brands at NewFronts
Meta showcases AI in Reels at NewFronts and connects brands to creators.
CBS Will Finally Debut Strike-Delayed Shows
CBS announced its 2024-2025 primetime schedule.
Snapchat Debuts New AR and Gen AI Ad Products at NewFronts
Snapchat touts 800 million monthly active users globally.
Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency
Paramount wants to deliver outcome-based metrics across linear and digital.
NBCU Ad Sales Chief Ready for ‘Traditional’ Upfront, Explains BravoCon Delay
Mark Marshall hopes for 'no surprises' ahead of NBCUniversal's 2024 upfront event.
Women’s Sports-Focused NewFront Changes the Media Buying Game
Sports Innovation Lab's Women's Sports Club NewFront makes it easy for sponsors to get in on the action.
TikTok Pushes for Premium With New Programming and Measurement at NewFronts
TikTok, whose future in the U.S. is in flux, wants marketers to measure it alongside TV.
3 Big Takeaways From 20 Companies Shaping the Future of TV Advertising
IAB's NewFronts Main Stage featured 20 companies presenting on the future of TV advertising.
Spotify Is Ready to Compete for Video Advertising
Spotify makes play for video ads, with more than 500,000 episodes of video podcasts uploaded this year.
Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership
The partnership marks Kroger Precision Marketing's second demand-side-platform partnership since last fall and ushers in a new focus on commerce media for Yahoo Advertising.
Amazon’s Ad Business Continues to Boom
Amazon's ad business grew to $11.8 billion, representing 8% of its total revenue.
Roku Unveils Trade Desk, iSpot and NBCUniversal Partnerships at NewFronts
In addition to partnerships with The Trade Desk and iSpot, Roku is bringing innovations such as cars to Roku City.
How Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners
Huge viewership for March Madness and the WNBA Draft brought big returns to Disney.
At Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports
Condé Nast unveiled new partnerships with Formula 1 and NBCUniversal.
Inside Samsung Ads’ FAST Pitch to Advertisers to Reach Sports Fans
Samsung Ads plans multiple sports-focused FAST channels for MLB, AHL and F1.