The Biggest Challenges Marketers Are Facing in 2023
And their predictions for how the year will shake out.
Marketers Make New Year’s Resolutions and Preview 2023’s Biggest Buzzwords
Plus, what they are most excited looking ahead to this year.
Infographic: Who’s Advertising in a ‘Very Mixed Economy’?
Industries that are splashing out or drawing back amid uncertainty.
‘Retreating to the Core’: How 10 CROs Are Navigating Advertising Uncertainty
Adweek spoke with the chief revenue officers of 10 premium publishers to discuss the advertising trends they have seen.
Purpose Strategy Will Future-Proof Your Brand Through Economic Downturn
Consumers are on the side of doing good in the world.
These Global Brands Have One Thing in Common When It Comes to Recession Planning
As we teeter on the brink of an economic downturn, Coca-Cola, Unilever, McDonald's and more aren’t cutting ad spend, for now.
Ad Spend Forecasts Muted as Economic Cloud Looms Large Over Brands
Cost of living crisis and risk of recession are snapping at marketers' heels.
Publishers Spin Up Economic Explainer Products, Spurred by Reader Demand
The editorial projects aim to make sense of a volatile economy.
Marketing Is Never More Vital Than in a Bad Economy
How scarcity and higher prices can be an opportunity.