Anastasia Leng
Anastasia Leng is founder and CEO of CreativeX.
To Achieve Success in 2024, Focus on What’s Not Changing
As we scramble to make content for digital platforms, we’re getting the basics wrong.
Marketers Should Reassess Process Before Making Those Budget Cuts
Instead of thinking about what to cut, what if we thought about which of our existing systems didn’t scale in parallel with the rapid growth of digital media?
It Pays to Embrace the Embarrassment of Failure
As marketers, we don’t pivot enough.
Marketing Is Never More Vital Than in a Bad Economy
How scarcity and higher prices can be an opportunity.
Stop Chasing Data and Start Discovering Insights
Lots of companies prey on the fact that marketers don’t understand statistical significance.
Brands Need a Data-Driven Approach to Inclusive Advertising
More representative advertising commits brands to building more representative organizations.
It’s Up to Brands to Bridge the Gap Between Art and Tech
Like it or not, machines’ involvement in the creative cycle is here to stay.