Portrait of Jacqueline Babb

Jacqueline Babb

Jacqueline Babb is a senior lecturer, director of the IMC program at Northwestern University and a member of the Adweek Academic Council.

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The Metaverse Can Be a Force for Good in the Real World

Voice

Going virtual helps nonprofits make an impact.

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Together, Brands and Nonprofits Put Purpose Into Action

Voice

Just like any relationship, brand-nonprofit impact partnerships takes time, shared goals, accountability and communication.