Jacqueline Babb
Jacqueline Babb is a senior lecturer, director of the IMC program at Northwestern University and a member of the Adweek Academic Council.
The Metaverse Can Be a Force for Good in the Real World
Going virtual helps nonprofits make an impact.
Together, Brands and Nonprofits Put Purpose Into Action
Just like any relationship, brand-nonprofit impact partnerships takes time, shared goals, accountability and communication.