These Global Brands Have One Thing in Common When It Comes to Recession Planning

Coca-Cola, Unilever, McDonald's and more aren't cutting ad spend, for now

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The International Monetary Fund (IMF) sounded the loudest siren yet that the global economy was teetering on the edge of a recession last week, with the impact of the Ukraine war and Covid-19 continuing to stall growth in the U.S., China and Europe.

Enjoying your content? You Have 1 Free Article Left.

Register to continue reading!