The Biggest Brand Fails of 2023, and What They Taught Us
Not all publicity is good publicity.
5 Critical Skills All Marketers Should Develop, According to Our Innovators
Leaders from Google, Hulu, and Delta Air Lines share the skill they think is currently underdeveloped in marketing.
What Did You Do on Data Privacy Day 2020? Do Tell Us.
Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions. As business organizations — and marketers [...]
Marketing Pros Provide Advice for Peers
When marketing pros provide advice, marketing practitioners listen. One of the high points of the New York marketing community calendar each year is the Silver Apple Gala hosted by the [...]
Think of Food Nutrition Labels. Now, There’s Audience Data Labeling
This summer — this “nutritional” label for commercially available audience data, which vendors, agencies, advertisers and publishers can use to understand the sourcing of targeting data and how it is [...]
Consumer Marketers, Looking to Test New Data Categories? Try These
We are all trying to create and sustain customers, using data to discover new patterns, new audiences, and new prospects — and that requires a lot of testing, and innovative [...]
How to Find New Customers, Based on Current Customers, With a Targeted Mail List
When you need to acquire new customers, purchasing a targeted mail list is the way to reach them. However, some lists are better than others. We talked about five types [...]
Need Prospects? 5 Direct Mailing List Types to Help You Find Them
Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects? There are so many mailing list options, [...]
Media Outlook 2019: Spell Marketing with a ‘D’
The January marketing calendar in New York has included for the past decade or so a certain can’t-miss event of the Direct Marketing Club of New York. In 60 fly-by [...]
How to Take Your Direct Mail List Targeting to a New Level
There are some new technologies out there that can help you better define your direct mail targeting by adding attitudinal data. What is attitudinal data? It is the attitudes, preferences, [...]
The Power of Purchase List Targeting
It's important to have a trusted purchase list source. You should be informed of where the company gets its data, how often the data is updated and its policies on [...]
Good News: B-to-B Prospecting Data Is More Accurate Than You May Think
Business marketers are always complaining about their customer data. “It’s pretty bad,” they’ll say. “It’s a mess.” But our latest study shows that prospecting data is surprisingly accurate — well [...]
Direct Mail for Nonprofit Fundraising
One of the most common industries to use direct mail is the nonprofit sector. With the economic hard times many nonprofits have more people to serve and are getting less [...]
Direct Mail Can Fill Your Marketing Bathtub
Direct mail is very effective for prospecting thru follow-up. Many times marketers get caught up in the rush to use digital channels to the exclusion of direct mail. They forget [...]
Sowing Seeds
Back in the day of direct mail, nearly all marketers had seed names on their lists in order to monitor the delivery time of mailed campaigns, as well as how [...]