Customer Retention

Direct Mail Can Fill Your Marketing Bathtub

Headshot of Summer Gould
By Summer Gould

Most people are familiar with the bathtub theory of marketing, but let me just give a short overview before we start. Your business is the bathtub, it has cracks and leaks (customers leave, or go out of business). Your acquisition programs are the faucets that help to fill the tub with water (new customers). Some customers stay and make more purchases, some don’t need you very often, and then some leak out and move on.

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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