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TV’s Role in Measuring DTC Success  

Leveraging TV to drive retention

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Tips For Driving Sales Despite Lingering Supply Chain Ramifications

How brands can help consumers overcome sticker shock.

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The Pandemic May Be the Final Nudge Brands Needed to Ban Fur

Even countries are moving to eliminate animal products, beginning with a complete ban in Israel and the U.K. weighing similar legislation.

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Award-winning Creative Is Great but Consumers Are Still Waiting 10-Plus Minutes on Hold

Call volume and wait time more than doubled over the pandemic; it’s time to take customer service as seriously as advertising

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Walgreens Credit Card Rewards Customers ‘For How They Live’

The product is part of a broader push into financial services.

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Victoria’s Secret Goes Public. Now Comes the Difficult Part

The intimates brand's newly won independence comes with big challenges.

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The Future of Bed Bath & Beyond Is Encapsulated in This Reimagined Store

The renovated space in New York showcases private label, omnichannel and shop-in-shops.

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CVS Is Making It Easier to Redeem Loyalty Club Rewards

It's the first update to the program's core 2% cash-back benefit in its 20-year history.

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Jaguar Land Rover Eyes Increased Digitization With Accenture Hire

Accenture will work alongside Jaguar's in-house creative arm Spark44.

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3 Steps to Complete a Competitive Content Marketing Review

You’ve got to know what’s out there if you’re going to attract the audience you want. So it’s worthwhile to evaluate your content marketing in relation to what’s already out [...]

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Understanding What a Customer Data Platform Needs to Be

Marketers try to achieve holistic personalization through all conceivable channels in order to stand out among countless messages hitting targeted individuals every day, if not every hour. If the message [...]

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Resilience and Reinvention: 2 ‘Essentials’ Brands Need to Practice Now

As marketers and consumers alike have felt the effects of the pandemic, there are ways to rise above the challenges of being compromised or shuttered as our country has sheltered [...]

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3 Tactics to Stay Connected With Your Target Audience

What can you do today to help you to survive the current state of your market and thrive as it evolves? Consider these three tactics to help you maintain a [...]

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Ideas for Creating Customer Engagement Moments at a ‘Distance’

Creating fun, memorable customer engagement moments will go much further in helping your brand survive choppy waters than any heavily discounted promotions right now. Think about it: If you are [...]

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Don’t Blame Personalization After Messing It Up

In late 2019, Gartner predicted “80% of marketers who have invested in personalization efforts will abandon them by 2025 because of lack of ROI, the peril of customer data, or [...]