Leveraging TV to drive retention
How brands can help consumers overcome sticker shock.
Even countries are moving to eliminate animal products, beginning with a complete ban in Israel and the U.K. weighing similar legislation.
Call volume and wait time more than doubled over the pandemic; it’s time to take customer service as seriously as advertising
The product is part of a broader push into financial services.
The intimates brand's newly won independence comes with big challenges.
The renovated space in New York showcases private label, omnichannel and shop-in-shops.
It's the first update to the program's core 2% cash-back benefit in its 20-year history.
Accenture will work alongside Jaguar's in-house creative arm Spark44.
You’ve got to know what’s out there if you’re going to attract the audience you want. So it’s worthwhile to evaluate your content marketing in relation to what’s already out [...]
Marketers try to achieve holistic personalization through all conceivable channels in order to stand out among countless messages hitting targeted individuals every day, if not every hour. If the message [...]
As marketers and consumers alike have felt the effects of the pandemic, there are ways to rise above the challenges of being compromised or shuttered as our country has sheltered [...]
What can you do today to help you to survive the current state of your market and thrive as it evolves? Consider these three tactics to help you maintain a [...]
Creating fun, memorable customer engagement moments will go much further in helping your brand survive choppy waters than any heavily discounted promotions right now. Think about it: If you are [...]
In late 2019, Gartner predicted “80% of marketers who have invested in personalization efforts will abandon them by 2025 because of lack of ROI, the peril of customer data, or [...]