Cyndie Shaffstall
Email marketing is the most effective way to increase sales, improve service, and keep your customers engaged. Email campaigns are best bolstered through an integrated strategy that crosses channels and meets your constituents where they congregate and in the media they prefer. “The Integrated Email” provides best practices and ideas for developing strategies and deploying email campaigns and initiatives while keeping an eye on revenue attributable to marketing.
Cyndie Shaffstall, founder, Spider Trainers, is a successful entrepreneur and prolific author, with many books, dozens of eBooks, and hundreds of articles to her credit. She is the former founder of ThePowerXChange, editor and publisher of X-Ray Magazine, and the current founder and managing member of Spider Trainers, a managed automated email services provider for companies around the world. Connect with Cyndie on LinkedIn, Twitter, Google+, or join her LinkedIn Group, the Marketing Resource Library for daily links to marketing-critical resources.
Google Announces Significant Changes
Performance Marketing
As a marketer who uses email, you know as well as I do, your campaigns do not stand alone. Without proper support from your website—and throughout your organization—email campaigns will [...]
LinkedIn as a Marketing Vehicle
Performance Marketing
In 2013, Spider Trainers created the "Great Big Book of Things Marketers Say" as an experiment in repurposing and the effectiveness of using social media for promotion—specifically LinkedIn. This week [...]
A Parting Shot: What to Say to Unsubscribers
Performance Marketing
This morning, I went through my inbox and started unsubscribing from all the publications I've accumulated but no longer read. In the process, I considered all the different approaches and [...]
The Problem With A/B Testing
Performance Marketing
This week we set up an elaborate A/B test on subject lines. I liked "How 1.75 Billion Mobile Users See Your Website" and my client manager liked "Business Cards are [...]
5 Shades of Pop-Up Email Acquisition
Performance Marketing
As marketers, one of the biggest challenges we face is growing our marketing list at a rate higher than our attrition. On average, companies report an attrition rate of about [...]
‘Forgotten’ Unsubscribes – Is This a New Trend?
Performance Marketing
With Black Friday now behind me, I ran a quick count and found 131 emails sent by retailers with whom I had unsubscribed. I was more than a little surprised [...]
Moving Upstream on Cart Abandonment
Performance Marketing
After speaking at a conference on the topic of email automation for your online store, I was approached by more than a dozen people with the same question: "If someone [...]
Spam Fallout: Let’s Not Agree to Disagree
Performance Marketing
As an agency or service provider, you've likely been faced with the challenge of dealing with a client who wants it done their way—no matter what. When you're sending thousands [...]
Focus Group of One
Performance Marketing
If you're sending your marketing campaigns without benefit of A/B or multi-variant testing—most companies admit to fewer than five tests per month—you are effectively acting as a focus group of [...]
Client Maturity
Performance Marketing
As an agency, or even a marketing department, you must work with clients of every possible ilk. Oh sure, your client might be your company's CEO or it might be [...]