Sowing Seeds
Back in the day of direct mail, nearly all marketers had seed names on their lists in order to monitor the delivery time of mailed campaigns, as well as how authorized partners were using their list. Today, the only group I consistently hear speak of seed names are list vendors using them to monitor the number of times and how lists they rent and sell are being used.
Though most of us set up test groups—people within our organizations who will review our test sends—not as many of us have purposefully added names to our lists for monitoring the whole of our business’s marketing activity.
Seed
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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