For years, email has been our solid companion, our owned audience. It’s the path of least resistance to the audience and serves the purpose of delivering content, promotions, advertising, and [...]
As we all adjust to what may be our new normal, digital marketing becomes ever more vital. Now is not the time to go dark, even if you can’t meet [...]
Right now, the world feels like a very scary, uncertain place, as we all make adjustments to our daily lives during this pandemic. But there is also a lot of [...]
I'm no stranger to writing about crisis management. And while we're in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget about doing in times [...]
The best thing about email is also what makes it overlooked: It’s stable, safe, and it’s been around a while. It's a channel that is wholly owned by the publisher, [...]
As a result of recent changes in Google’s popular Gmail product, newsletter publishers need to take a close look at slimming down their subscriber lists to prevent readership from plummeting.
If a marketer sends you 20 promotional emails in a month, is that too much? You may say “yes” without even thinking about it. Then why did you not opt [...]
The job of direct mail is specific. You can’t ask direct mail to do too much; just like you can’t ask Facebook ads or Instagram to do too much. Each [...]
Even if the old-fashioned way of choosing, inscribing, and snail mail posting greeting cards has given way to “eCards,” the good intention is the same. It's a reminder that someone [...]
How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics? How many of these email reporting metrics may be built into [...]
Amazon’s rise as an advertising force means more marketers will move their digital ad spend. To stay competitive, publishers need to think holistically about new income streams and strengthen predictable [...]
The higher on the corporate totem pole the executive who leaped to a premature conclusion of email’s demise, the less likely he or she is to have the time and [...]
Increasingly unable to escape the deluge of hysterical ill-directed political marketing that is overflowing my inbox, I’ve jealously started wondering what Key Performance Indicators (KPIs) are guiding these communications consultants [...]
Are you ready to get more out of your direct mail campaigns? Direct mail is a very powerful marketing channel that can be enhanced by adding Informed Delivery.
The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe. There, it’s likely to be king of the mountain until the [...]