Consumer Marketers, Looking to Test New Data Categories? Try These

We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.

Expanding the marketing universe — and stretching the marketing budget — depends on higher efficiency in our lists, offers, and creative. We should be eager to test new proofs of concepts and new categories of data sources as they enter the market … if only to know whether or not they produce incrementally or otherwise.

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