Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

Let's talk about the pivot to video.

5 Dos and Don’ts of Digital Transformation

Here's what marketers need to do to position their companies for a customer-focused future.

How Emerging Marketing Technology Will Impact the Automotive Industry

Here's a deep dive as automakers gear up to take on Google and Tesla.

Brand Execs Say Digital Transformation Requires a Cultural Shift, Not Just a Technological One

A new report from Adweek and Beringer Capital found that customer experience is top of mind for executives transforming their businesses.

Infographic: Here’s How Much Consumers Will Use Voice Technology in the Near Future

The increasing use of digital assistants gives brands new challenges and opportunities.

Brands Must Grasp the Digitally Driven Consumer Journey or Risk Becoming Prey

You're now a technology company.

Editor’s Letter: Adweek and Accenture Interactive Are Creating a Digital Transformation Playbook

Welcome to Adweek’s Digital Transformation Playbook, a guide to education, connection and amplification in partnership with Accenture Interactive.

Why It Might Be Time to Rethink Who Your Competitors Are

Perceptual competitors are those competing to shape experiences that set new expectations across sectors.