Walmart Prescriptions Are Heading to Blockchain
The retailer and its partners are tracking drugs in the U.S.
Facebook Is Relaxing Its Policies on Ads for Blockchain Technology and Cryptocurrency
Promoting binary options and initial coin offerings is still prohibited.
Albertsons Is Putting Lettuce on the Blockchain
It's the latest retailer to join IBM’s Food Trust to track products.
Blockchain Consortium AdLedger Adds Publicis Media and The Hershey Company to Growing Roster
The technology is 'still one of the shiny objects in the room.'
Brave Will Reward Its Browser Users With a Way to Earn Offers From Brands
It's partnering with TAP network
What JPMorgan’s New Cryptocurrency Means for Banking and Blockchain
JPM Coin could create new opportunities—and new hype.
Results of IAB Tech Lab’s Blockchain Pilot Shows How Many Digital Ads Are Seen by Humans
It worked with Lucidity on the first test.
4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges
It can be used to solve issues that arise with data portability, the ad-tech tax, GDPR and more.
How Google’s Cryptocurrency Ban Rollbacks Are a Positive Sign for the Industry
It'll become an important part of marketing down the line.
As Blockchain Falls Short of Expectations, Advertisers Look to Ad Tech for Solutions Instead
The needed tools may already be at marketers' disposal.
MediaMath Promises 100% Viewable, Fraud-Free Impressions Across Mobile, Online and OOH
The DSP released a beta version of its Guaranteed Viewable Market today.
What Blockchain Will Mean for Advertisers and Publishers
Defining what it is and what it can do.
Pras Michel Wants His Blockchain-Powered Phone to Help Users Own Their Data
The Fugees co-founder is getting ready for the Blacture M1, expected later this year.
Blockchain Isn’t Just a Buzzword Anymore. How Advertisers Are Testing Its Applications
Dunkin', American Express, Anheuser-Busch InBev among companies adopting the tech.