Blockchain Consortium AdLedger Adds Publicis Media and The Hershey Company to Growing Roster

The technology is 'still one of the shiny objects in the room'

AdLedger was founded last year by IBM, Tegna and the blockchain company MadHive. Getty Images

Even the world’s most-known chocolate company is adding its name to the board of a key blockchain consortium, along with a handful of advertising companies.

@martyswant Marty Swant is a former technology staff writer for Adweek.