Intuit TurboTax Names R/GA Its Lead Creative Agency
Following a review, the brand pulled the business from incumbent Wieden+Kennedy.
Bose Hires VaynerMedia as Global Brand Agency
Landing a global remit and linear buying responsibilities is a momentous event for the agency.
Ogilvy Wins Global Creative Duties for Jameson
TBWA formerly held the account for two decades.
Tan France and a Care Bear Remind Consumers Just How Much Alaska Airlines Cares
The Queer Eye star talks about his personal brand and connection to the airline.
Stellantis Names TKT & Associates First AOR Dedicated to Black Audience Marketing
The Louisville agency is the carmaker's first AOR dedicated to Black audience marketing.
Exclusive: Brand USA Names Indie Agency R&R Its New Media Agency of Record
Incumbent EssenceMediacom opted not to defend the business.
Inside FCB New York’s Win as New Global Creative Partner for QuickBooks
The Intuit brand moves on from TBWA after five years with the agency.
Most Media Agencies Won’t Admit They’re Pitching Shell
Firms pay lip service to sustainability commitments while vying for the oil giant's $240 million business.
7 Tips Search Consultants Have for Agencies’ New Business Strategies in 2023
Working well with them is a must for agencies, as search consultants control a steady flow of new business opportunities for agencies big and small.
Buffalo Wild Wings Names Anomaly as New Creative Agency of Record
New CMO Tristan Meline is splitting with The Martin Agency.
Uber Launches Global Media Agency Review for $600 Million Account
EssenceMediacom is the incumbent on the account.
A New Forrester Report Urges Brands and Agencies to ‘Ditch the Pitch’
The economics of the existing pitching process are 'untenable.'
9 Marketing Procurement Tips From the ANA Advertising Financial Management Conference
Brands like Verizon, The Hershey Company and more talk about their relationships with agencies.
Vital Farms Chooses Gut Miami as New AOR and Moves on From Preacher
Vital Farms stands out among egg producers by its concept of “conscious capitalism,” which benefits all involved in the farming process, from the farmers to the consumers and even the [...]
Signet Jewelers Awards Its $250 Million Media Business to Publicis Media
It's another high-profile account loss for WPP's GroupM.